White River's biggest attraction for tourists is its geographical location close to the Kruger National Park and other Mpumalanga attractions including the Panorama Route. It is a good base from which to explore these attractions, either on a self-drive basis or by enrolling on guided day tours or excursions. The town is also the base of Balloons Over Africa, a tour operator who offers hot air balloon rides in Mpumalanga and Limpopo. While the central business district of White River is not very appealing there are some very attractive hotels and lodges just outside of town including: Greenway Woods (Golf Hotel), Pinelake Inn and Cybele Forest Lodge.