Rosebank is one of the upmarket Johannesburg "northern suburbs" municipalities. Its best known neighbour is Sandton. It is a fashionable and leafy suburb of small corporate office buildings, shopping malls, restaurants and coffee shops. Rosebank is ±35 minutes from Johannesburg Airport and close to Johannesburg's tourist attractions.

The two main shopping centres in the suburb is The Mall of Rosebank and The Zone Shopping Centre. The latter is hip and trendy while the former is more formal and upmarket. The Mall of Rosebank also hosts a weekly flea market which is very popular in Johannesburg. Rosebank is home to various fine hotels, including two top 5-star hotels - the Park Hyatt Johannesburg and Grace in Rosebank Hotels. The latter being the sister hotel of the Cape Grace Hotel in Cape Town, somewhat smaller and more intimate - but similar in style.